The New Monster Energy Mini’s

If you haven’t heard of them, go check out your local Wal-Mart’s energy drink aisle and check them out: Monster Energy has released packs of mini energy drinks. Same product, just in smaller cans, and I have a controversial opinion on them:

These little 8 ounce cans? I would have no problem giving them to a child (of at least 7 years of age).

But then again, I’m not a father, so take my opinion with a grain of salt.

However, if I sit here and ask you, “Which would you rather give a child? A can of Mountain Dew or a Monster Energy Mini?”, one is likely to come up with a smart ass response or deflect from the question by answering, “Neither! I’ll give them water!” But really, folks, if it came down to that ultimatum between Mountain Dew or a Monster Energy Mini, which one? I’m sure, 90% of the time, the answer will be, “Mountain Dew! It doesn’t have all of that caffeine in it! And all of that other crap!”

Well, if I recall, a 12 ounce can of Mountain Dew contains 54 milligrams of caffeine compared to about 68-70 milligrams of caffeine in an 8 ounce can of Monster Energy Mini.

Are energy drinks dangerous? You tell me. They can be, if your body’s ability to sort out caffeine is poor, if you are dehydrated or if you are a 110-pound little girl slamming back two 24 ounce Monsters in rapid succession. Just like all things in life, moderation is the penultimate calling. The dose is in the poison or, uh, the poison is in the dose. Whatever.

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One thought on “The New Monster Energy Mini’s

  1. Pingback: Good Branding, Great Future. « ESU Marketer

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